In Jacksonville, FL, I sit among some of the MOST talented creatives I have ever met in my life. The passion and energy that flows within the small, creative businesses baffles me day in and day out. I feel selfish just keeping what I know about these biz owners all to myself. Without further adieu... I present to you... FRIENDOR FRIDAY!! 

Friendor (a combo of "friend" and "vendor") Friday is a four part series of interviews with some of my favorite wedding business owners in North East Florida. I have asked each of them a series of questions, so that you can get to know them a little better, and understand why they love what they do! Here is a list of my Friendors being featured:

  1. PART ONE: Ashlyn Krall, Loba Design Co.
  2. PART TWO: Caleb + Charlee Stoner, Generation Y Entertainment
  3. PART THREE: Tanya Hendricks, Southern Charm Weddings & Events
  4. PART FOUR: Kerrie Hileman, The White Magnolia

Also, at the end of this four-part series, I have a HUGE announcement to make! So stay tuned! But first I want to introduce you to Ashlyn!


1. Who are YOU as a biz owner?

I'm a dreamer and a dream empowerer. As for my own business, I am constantly jotting down new ideas and big visions that I see for Loba and it's future. But more so, I'm in the business of empowering others to dream. I urge my clients to dream up and share their wildest dreams for their wedding that we are creating together. It's my favorite challenge to turn that dream into a reality. I love encouraging other businesses that I work alongside to dream as well. There is not much I can create without the help of other vendors or businesses- helping them grow or achieve one of their dreams only encourages me as a business owner. 

2. What is the primary focus of your business?

Loba Design Co. exists to represent Jesus' love, by dreaming, creating and inspiring beautiful moments with others.


3. Why do you LOVE what you do?

I love what I do because of the relationships that form from it. When you sit down and dream with someone, create and then witness them experiencing the best day of their life, a genuine relationship cultivates. There hasn't been a wedding that I haven't cried at!

4. If there was one piece of advice you could give to a bride, what would it be?

Don't allow yourself or your loved ones to work on your wedding day. You may be the DIY, most crafty bride out there, (Lord knows I can relate!) but don't let Pinterest convince you that you don't need help. Hiring professional help for your wedding day doesn't mean that you can't have your hand in all of the pretty details and make as many centerpieces that will make your heart content- it means handing off all of the tasks that you don't find joy in, and giving you the freedom to relax the weeks leading up to your wedding and to actually enjoy and EXPERIENCE your best day ever.

Anyone who is married will tell you, "Enjoy every second- the day comes and is gone in the blink of an eye!". It's 100% a true statement- spend the quickest moments and seconds IN THE MOMENT, without worries, setting up or directing who goes where. The price you pay to enjoy the wedding day you took months to plan and a lifetime of dreaming of will not be money that you miss- you will be glad to have spent it. 

Check out this awesome shoot (  HERE  ) Ashlyn and I worked on together for our local   Rising Tide Society   group at   Cowork Creative  !

Check out this awesome shoot (HERE) Ashlyn and I worked on together for our local Rising Tide Society group at Cowork Creative!

5. Just for fun… if you had a million dollars… what would you do with it?

Oh man! I feel like there is so much I could do with that kind of money! I would love to own my own venue one day- something that's a blank canvas for couples to come into and turn into anything they'd like. But before that it would probably be to just giveaway as many fully involved weddings as a million dollars would go. One of the greatest things about being a business owner, is that, hopefully, it provides you the means to giveback. Something that is close to our hearts is victims of human trafficking. We would love to be a part of helping to transform and provide resources to these victims to heal. Eventually, it would be our dream to see these women completely healed and finding their own love- we would give all of these women the wedding of their dreams if we could!

She is also a gorgeous mama of the cutest little girl, Ember!

She is also a gorgeous mama of the cutest little girl, Ember!