In Jacksonville, FL, I sit among some of the MOST talented creatives I have ever met in my life. The passion and energy that flows within the small, creative businesses baffles me day in and day out. I feel selfish just keeping what I know about these biz owners all to myself. 

Friendor (a combo of "friend" and "vendor") Friday is a four part series of interviews with some of my favorite wedding business owners in North East Florida. I have asked each of them a series of questions, so that you can get to know them a little better, and understand why they love what they do! Here is a list of my Friendors being featured:

  1. PART ONE: Ashlyn Krall, Loba Design Co.
  2. PART TWO: Caleb + Charlee Stoner, Generation Y Entertainment
  3. PART THREE: Tanya Hendricks, Southern Charm Weddings & Events
  4. PART FOUR: Kerrie Hileman, The White Magnolia

Last week you met Tanya of Southern Charm Events, and this week I am pleased to present Kerrie of The White Magnolia Bridal Collection. Kerrie and her team are some of the most fantastic women I know. These ladies truly know how to make a girl feel special on one of the most important days of her life. And I know... because I am a TWM bride myself!!! The quality of service and gorgeous gowns at TWM make for an unforgettable bridal experience for ALL women. Also, at the end of this four-part series, I have a HUGE announcement to make! So stay tuned for the announcement next week! 


1.  Who are YOU as a biz manager?  

As the owner of The White Magnolia Bridal Collection I'm definitely the person overseeing the operations of our 4 locations (Jacksonville, Tampa, Atlanta, & Greenville)!  I'm from Jacksonville and started our first, original White Magnolia here in the River City.  I love calling Jacksonville home and being able to work day in and day out with our amazing brides here.  I've been married to my wonderful husband, Daniel, for 6 years and have a son, Patrick, and another baby boy due this month.  No little girls yet to take over the bridal biz one day, ha!


2.  What is the primary focus of your business?  

The White Magnolia Bridal Collection is a bridal gown boutique that focuses on providing our brides with a one-on-one, individualized, personal bridal appointment.  One of our experienced consultants spends an hour and a half with each and every one of our brides to make sure that we get to know her, get to know her style and vision, and guide her through the wedding dress shopping process.  We work with a lot of amazing designers who can customize gowns to our brides needs and vision and so during the bride's appointment, we never leave her side.  We want to make sure she knows all the options that are out there for her to make her wedding dress dreams a reality.


3.  Why do you LOVE what you do?  

There are many reasons... where to start!?!?  I love brides.  I love being able to get into the moment with them and help create a wedding day look for them that is everything they ever envisioned and more.  Its so rewarding to see a bride have her moment and for her to look at you and thank you for helping make it possible.  It gives me such a rush!  With what we do at The White Magnolia, its truly rewarding.  We get to interact and work with the sweetest customers who are so happy to be there and to be shopping with us.  And what we do is what I like to refer to is "Grown Up Dress Up".... we play until we find the perfect dress!  Who wouldn't love that?!?


4.  If there was one piece of advice you could give to a bride, what would it be?  

Be open minded and don’t overthink it! When you’re looking for a gown, it’s important to find something that fits your everyday style and is going to complement you, not overwhelm you. Bring the people that mean the most to you and who understand your style and vision for your big day. And most importantly, remember to pick a gown that you will want to look back on thirty years from now and know that you still love it.


5.  Just for fun... if you had a million dollars... what would you do with it?  

I'd buy a fun log cabin in the mountains.  Somewhere for my friends and family to retreat to and relax during the hot summer months and enjoy the snow in the winter time!  Even though I love it here, a change of scenery is always nice.  Then I would probably use the rest to open a few more TWM locations!   Always thinking business.....ha!


(left) How adorable is Kerrie photographed by Jessie Preza?! (right) Kerrie is featured here with the TWM Jacksonville team photographed by Justin Demutiis Photography.